Instagram continues to be one of the most exciting platforms for fashion, lifestyle, and swimwear inspiration. In 2025, bikini models on Instagram are not only showcasing stunning photography and beachwear looks but also inspiring millions with fitness journeys, body positivity, travel adventures, and entrepreneurial ventures.
If you’re looking to refresh your feed with confidence-boosting content and stylish swimwear inspiration, here’s a list of Instagram bikini models to follow in 2025 who perfectly balance glamour with authenticity.
Why Bikini Models Are Popular on Instagram
Bikini models have become more than just trendsetters for swimwear—they are:
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Fitness influencers who share workout routines and healthy lifestyle tips.
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Travel content creators who highlight beautiful destinations.
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Fashion entrepreneurs launching their own swimwear brands.
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Body positivity advocates promoting self-love and inclusivity.
This blend of style, lifestyle, and empowerment makes them some of the most followed accounts worldwide.
Top Bikini Models to Follow on Instagram in 2025
1. Sommer Ray (@sommerray)
Sommer Ray is a household name in fitness and swimwear modeling. With millions of followers, she combines bold bikini looks with workout routines and motivational content. Her energy and playful personality keep her audience engaged year after year.
2. Jen Selter (@jenselter)
Known for her fitness expertise and bikini fashion posts, Jen Selter remains a top Instagram figure in 2025. She often shares health tips, gym inspiration, and stylish swimwear collaborations, making her page a perfect blend of fitness and fashion.
3. Cindy Kimberly (@wolfiecindy)
Cindy, also known as Wolfiecindy, brings a chic, fashion-forward vibe to swimwear content. Her photos combine high fashion with lifestyle, making her a favorite among fans who love a mix of elegance and beachwear.
4. Amanda Khamkaew (@amandakhamkaew)
Amanda’s Instagram is a travel dream. She often posts swimwear shoots from exotic beaches, pairing luxury fashion with natural beauty. Her aesthetic feed makes her a standout bikini influencer in 2025.
5. Natasha Oakley (@tashoakley)
Co-founder of Monday Swimwear and the famous blog A Bikini A Day, Natasha is not just a model but also a successful entrepreneur. Her page showcases new collections, beach photography, and behind-the-scenes glimpses of her business journey.
6. Devin Brugman (@devinbrugman)
Alongside Natasha, Devin co-founded Monday Swimwear. She’s a pioneer in the bikini influencer world, known for promoting inclusivity, body positivity, and stylish designs.
7. Ella Halikas (@ellahalikas)
A Sports Illustrated Swimsuit model, Ella is a proud body positivity advocate. Her posts highlight confidence, inclusivity, and diverse beauty standards, making her an inspiring follow in 2025.
8. Anastasia Kvitko (@anastasiya_kvitko)
Known for her glamorous lifestyle and bold looks, Anastasia continues to gain global attention. Her bikini posts showcase both style and confidence, inspiring followers to embrace their individuality.
9. Lauralie Chapados (@lauraliechap)
Lauralie is a fitness competitor and bikini influencer who blends gym training with stylish beachwear content. Her page motivates fans to stay active while enjoying the best of swimwear fashion.
10. Alix Earle (@alix_earle)
A rising social media star, Alix Earle is part of the new wave of creators who blend fashion, beauty, and lifestyle content. Her bikini looks often feature in trendsetting collaborations and vacation diaries.
Bikini Model Trends to Watch in 2025
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Sustainable Swimwear – More models are promoting eco-friendly swimwear brands using recycled fabrics.
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Fitness & Wellness Integration – Combining gym tips with swimwear content.
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Body Inclusivity – Models showcasing diverse body types and promoting confidence.
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Lifestyle Branding – Many influencers are launching personal brands and products beyond modeling.
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Travel Aesthetics – Beach destinations and tropical backdrops remain Instagram favorites.
How to Engage With These Influencers
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Follow for style inspiration before vacations.
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Save workout routines and fitness motivation.
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Discover new swimwear brands through their collaborations.
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Support body positivity by engaging with creators who share confidence-building messages.
Final Thoughts
Instagram bikini models in 2025 are more than just stylish content creators. They are entrepreneurs, motivators, and storytellers who inspire global audiences through fashion, fitness, and lifestyle.
By following accounts like Sommer Ray, Natasha Oakley, Ella Halikas, and others, you’ll not only see beautiful swimwear photography but also discover uplifting stories about self-confidence, wellness, and creativity.
If you’re ready to upgrade your Instagram feed with fresh bikini fashion trends, body positivity, and travel inspiration, these are the accounts to add to your list in 2025.