Ram Trucks once honored American agriculture with a moving Super Bowl commercial featuring the legendary voice of Paul Harvey. The ad showcased Harvey’s classic 1978 speech “So God Made a Farmer,” delivered with the heartfelt rhythm of a small-town church sermon. The production was deliberately minimalist, preserving the raw authenticity of the original recording. For two evocative minutes, the screen filled with unfiltered still images—real snapshots of hardworking farmers, vast rural landscapes, and quiet moments of faith and family. These photos, reminiscent of cherished family album pictures rather than polished staged scenes, captured the rustic charm of fields, barns, and sunsets, while seamlessly including shots of Ram trucks to tie the message to the brand. Harvey’s eloquent narration celebrated the dedication, resilience, and spirit of farmers, invoking a sense of divine purpose with lines like, “I need somebody strong enough to clear trees yet gentle enough to tend lambs.” By weaving together themes of patriotism, faith, and family, the commercial struck a deep chord with viewers, uniting three timeless symbols of Americana—farmers, Ram trucks, and Paul Harvey—into a powerful tribute to hard work and heritage.
